It is very easy to get them wrong or skew the conversation in your favor by fishing for compliments, pushing for fluff, or going into pitch mode.
They're very scary because at any point your ego can be shattered.
They can say no. They can say it's useless. They can say they don't want it. They can say they bought a competitor's product. They can say it's ugly. They can say they don't need it.
And they say that about the very thing you've worked on it for months.. your baby.. your pride..
But you MUST to stay on track. Remember, this is about cutting losses.. You have to go into these trying to disprove your idea, not prove it. The earlier you disprove your idea, the less time, effort and money you spend on it. THAT's the mindset.
During conversations you have to be your own naysayer. And only when you receive strong enough push back against your no saying, only then you